I’ve been a high-tech CMO since before there was the Internet.
Heck, I’ve actually created markets and coined terminology. Unified Agent Desktop? Yep, that was me. Visual IVR? No, but it was the brainchild of our CEO or CMO (they argue over who came up with it first). Application modernization? No… but I wrote some Gartner reports. For real. Little known fact – Gartner analysts are really busy people, and if you can provide them with some great, un-biased content you too can be a ghost writer.
So why all the chest thumping?
To lend some credibility to the blogs I am about to publish.
You see, now back at Jacada, I have been given this amazing opportunity – to go create new markets again! Not as the marketing guy this time (we have an awesome CMO) but as the pointy end of the spear that will define the space through early customer and partner adoption (and maybe writing some more analyst reports ;).
But I am entering a space I know little about, except as an indulging consumer – the world of ecommerce and online business. Hence the narcissistic ramblings above. I am diving deep into a space that is refreshingly new to me, but I hope my credentials will lend some credence to what you are about to read.
Let’s call it Dave’s Excellent Adventure into the world of ecommerce and online business, with the goal of trying to figure out how company’s can:
- create a completely new and enlightened online buying experience,
- offer important customers/partners a level of service they have never enjoyed before, and
- radically change how we deal with reducing abandonment and increasing online conversions and revenue. (See, I’ve learned some buzzwords already!)
I hope you enjoy, maybe learn a little, and really would hope you share in the discussion/adventure. It’s going to be a fun ride!
Thank you for your time.
About David Holmes: I started my career as a sales guy, then became a developer for Deloitte after getting my MS in Decision Sciences. While at Deloitte I moved into IT consulting. I bagged my first marketing gig with KnowledgeWare in the early 90’s. Then this start-up called CST came along and asked me to be their first marketing guy. I had an awesome ride – rebranding the company to Jacada and taking it public in 1999. After 14 years I decided to try something a little different, but always had Jacada in my rearview mirror. After two more CMO gigs I am “back home”. I now have this amazing opportunity to help this 25 year old company launch more new offerings and create more new markets.
I’m married to an awesome woman from Uruguay (yes, I totally out-kicked my coverage!) and I’m becoming a rock star late in life with my new band!